Customers landing on your product pages are probably confused and clicking away. The post-click experience doesn't match your ad creative. Well, the problem is that you're advertising a spring sale but sending traffic to generic product pages. You set up the goals, define your audience, and hit launch only to get a super high CPM and hardly any conversions. The most compelling reason to use landing pages is simple - they boost conversion rates by providing a more relevant experience to visitors.įor example, let's suppose you want to promote a Spring sale with Facebook Ads. Why You Need to Use Shopify Landing Pages Importantly, landing pages also lack some common elements like navigational links, minimizing distractions from the task at hand.

Landing pages are typically composed of distinctive elements such as: Collect leads email addresses for drip campaigns.Advertise a particular product collection.Plus, unlike product pages, you can deploy landing pages at various stages of the buyer's journey. They've zeroed in on one task - to drive visitors to take a specific action. Landing pages, on the other hand, are like a surgical scalpel. To use an analogy, product pages are like a swiss army knife - they're a multi-purpose tool designed to capture the interest of a mixed-bag of browsers. Lots of brands send traffic directly to product pages with solid results.īut there's a couple of key differences between product pages, homepages and landing pages. Technically a product page is a kind of a landing page. A Shopify landing page is a stand-alone page on your store designed around a specific conversion goal.īut hold up.

Shopify html templates for pages